The exact 5-stage process I use for every campaign (and the AI tool that runs it)

Six months into AIPoint, I had no pipeline.

Not a slow pipeline. Zero pipeline.

I’d been doing what most founders do — building a list, writing emails, sending them, hoping. Reply rates were under 1%. I was blaming the copy.

The problem wasn’t the copy. It was the order I was doing things in.

Most teams do this:

Enrich → Personalise → Send → Wonder why it doesn’t work

The right order is:

Signal → Qualify → Enrich → Personalise → Sequence

One change. Everything improved.

Here’s the full process.

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